Award-winning Creative Director, musician, and entrepreneur Keith Lawler launches LAUDHAUS, Ireland’s first agency dedicated to strategic sonic branding.
With over two decades of experience in both music and advertising, Lawler created LAUDHAUS with a clear mission: harness the power of sound to build meaningful, distinctive brand identities that resonate deeply with audiences.
“Sonic branding is one of the most under-utilised strategic tools available to brands today,” says Lawler. “Every brand has a voice—whether it’s intentional or not. Our goal at LAUDHAUS is to design that voice with purpose, so that brands stand out from the noise.”
Research from Byron Sharp, Ipsos, Kantar, Caltech, Adweek and many more all show that strategically aligned sonic identities significantly enhance brand performance, build trust, elevate perception, and increase advertising effectiveness. According to Adweek, “Sonic branding is a must-have for any complete brand ecosystem.”
In today’s media landscape, sound is often more effective than visuals at capturing attention and influencing emotion. “91.6% of people are looking at their phones while watching TV, you need your brand’s sound to grab their attention, to be consistent and break through.”
At LAUDHAUS, we take a strategic approach to crafting every element of a brand’s sonic identity. This covers everything from sonic logos, brand music, advertising assets, UI sounds, social media content, to in-store experiences, events, and hold-music.
“We all know the Netflix ‘Tudum’ or McDonald’s ‘Ba da ba ba ba,’ but sonic branding is far more than just a jingle. Everything is designed to work in harmony, reinforcing the brand’s DNA and ensuring consistency across all touchpoints. Just think of James Bond—25 very different versions of the Bond theme that all sound like they come from the same place, with memorable hooks and melodies. That’s sonic branding.”
The agency specialises in creating sound that strengthens positioning, deepens emotional connections, and drives sales. By understanding the target audience, cultural context, and brand strategy, LAUDHAUS delivers sonic identities that are both memorable and meaningful.
Lawler’s creative career spans top global agencies including VML, Saatchi & Saatchi Dubai, and TBWA, where he worked on well-known campaigns like The Tin Man for An Post and Team Of Us for Vodafone. His clients have included Adidas, Bank of Ireland, Bord Gáis Energy, Lidl, Qatar Airways, Virgin and Playstation. His work has earned honours from Cannes Lions, MENA Cristals, New York Clios, Eurobest, the Sharks, APMC, Effies, and ICADs.
Beyond advertising, Lawler founded Firstage in 2014—a pioneering music-tech company that brought together his passions for music and technology. Firstage enabled artists to perform live via augmented reality, and in 2018 hosted the world’s first live-streamed AR concert.
As a professional musician, he has released four critically acclaimed albums with Giveamanakick and SWEETS, and has toured globally, sharing the stage with acts such as Yeah Yeah Yeahs, Deftones, Fugazi, and Dinosaur Jr.
LAUDHAUS works with the best artists in the business to bring the strategic vision to life, with Grammy nominees, multiple Choice Music Prize winners, Cannes-winning composers, platinum-selling and classical artists all ready to collaborate.
After 7.5 years as Creative Director at Folk VML, where he led major campaigns for An Post, Bank of Ireland, Littlewoods, Circle K, Lidl, Bord Gáis Energy and Vodafone. Lawler is now focused on using sound strategically to elevate brands. With LAUDHAUS, he unites his expertise in music, branding, and creative strategy to help brands unlock their full potential through sound.
Let’s make some noise. Strategically.
Source: LAUDHAUS
Introducing LAUDHAUS: Keith Lawler Launches Ireland’s First Dedicated Sonic Branding Agency to Create Strategic Audio Direction for Brands added by newsroom on
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