With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
In this post we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.
Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.
Here’s #5 of 10 recommendations.
5. Leveraging Generative AI Responsibly
Strategic AI Integration
The integration of generative AI in newsletter creation represents a significant opportunity when implemented strategically. Edward Tian, CEO of GPTZero, provides a balanced perspective: “On the positive side, generative AI can absolutely help write newsletters for you. If you don’t have the time to write them entirely on your own, or writing isn’t your strong suit, generative AI can help either write these newsletters completely or assist you in the process.”
However, Tian warns about perception risks: “On the negative side, the use of generative AI isn’t always perceived well. Especially on a site like LinkedIn, where people go to display their professional expertise, users may not view a clearly AI-generated newsletter very highly.”
Best Practices for AI Implementation
Ayul Mehdiyeva, digital PR specialist with Vitanur, recommends using “GenAI to help brainstorm topics, outline posts, and draft initial versions, speeding up production.” It’s important though to always add personal insights and context. LinkedIn audiences can value authenticity.
Bob Hutchins, whose LinkedIn newsletter has 7,000 subscribers, advocates for AI as “a great brainstorming partner. It can help you outline, summarize, remix, and find new angles on familiar topics. But it should never be your final voice. Good content builds trust, and trust is anchored in human authenticity.”
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(Strategic Communications is a Qwoted affiliate. Right now, it’s the only app/product we’re an affiliate of. Why? Because in our work, we find it to be the most reliable for finding and vetting sources that are relevant to the work we’re doing, and for reaching out to journalists and reporters to get PR for ourselves and our clients. Highly recommend!)