With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.
Here’s #7 and #8 of 10 recommendations.
7. Measuring Success and ROI
Key Performance Indicators
Marie Incontrera, CEO/Founder of Incontrera Consulting, demonstrates the business impact of strategic newsletter implementation: “I consistently generate 10—20 webinar signups and 2—5 booked calls from my LinkedIn newsletter every week—typically converting 1—5 new clients weekly as a direct result. This results in $10,000-50,000 in new contracts to my business every week.”
Long-term Value Creation
April Davis, Founder of LUMA Luxury Matchmaking, reports significant benefits since launching Connections & Chemistry, which now has 4500 subscribers. The newsletter, she says, has had a direct impact on both her personal and company brand. “It’s allowed me to help nurture relationships with potential clients, led me to new, exciting brand collaborations, increased my inbound media queries, and built trust with my network.”
8. Common Pitfalls and Risk Management
Platform Dependency Concerns
Several experts highlight the inherent risk of building an audience on rented land. Cameron Conaway, a management professor, Cisco leader, and author of the Feedback Tips Weekly newsletter on LinkedIn, notes: “You don’t own your subscriber list, and LinkedIn hasn’t shown signs of prioritizing meaningful improvements to the newsletter experience. For most creators, it’s best used as a republishing channel to boost visibility and funnel readers to a more controlled environment—like a website or external newsletter where you own the data.”
Sustainability Challenges
Aygul Mehdiyeva with Vitanur warns about overcommitment: “The biggest con? It’s easy to overcommit. Many brands start newsletters, then drop them after a few issues. Because they didn’t build a sustainable system. Consistency matters more than perfection.” Mehdiyeva is a digital PR specialist at Vitanur.
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(Strategic Communications is a Qwoted affiliate. Right now, it’s the only app/product we’re an affiliate of. Why? Because in our work, we find it to be the most reliable for finding and vetting sources that are relevant to the work we’re doing, and for reaching out to journalists and reporters to get PR for ourselves and our clients. Highly recommend! Use code LINDA for $50 off your first month.)