#2 of 10 Expert Best Practices...

content marketing, content management, content strategy, strategic marketing, marketing strategically, strategic communicationsWith over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.

Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.

Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.

Here’s #2 of 10 recommendations.

2. Strategic Positioning: Newsletters vs. Articles

Fundamental Differences

The distinction between LinkedIn newsletters and articles centers on distribution method and audience relationship.

Cameron Conaway, management professor and author of Feedback Tips Weekly newsletter, elaborates: “A newsletter provides proactive distribution to subscribers which enhances visibility and maintains ongoing engagement. Businesses should consider newsletters as essential content tools for their strategy because they excel at building thought leadership and community engagement.”

Algorithmic Advantages

Blair Huddy, Founder and CEO of Hudson Davis Communications and a LinkedIn consultant, notes that “the platform in general is heavily pushing newsletters as a feature, so they’re showing them more in feed and promoting people to subscribe to them. So in general, you’re going to get much more benefit back from the platform right now via a newsletter than a standard article.”

 

Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications. 

Ready to establish your thought leadership through LinkedIn newsletters?

Contact Strategic Communications, LLC to discuss how we can help you develop and execute a newsletter strategy that drives engagement, builds authority, and generates business results.

 

(Strategic Communications is a Qwoted affiliate. Right now, it’s the only app/product we’re an affiliate of. Why? Because in our work, we find it to be the most reliable for finding and vetting sources that are relevant to the work we’re doing, and for reaching out to journalists and reporters to get PR for ourselves and our clients. Highly recommend!)