LinkedIn newsletters
have emerged as a powerful tool for B2B professionals seeking to establish thought leadership and deepen audience engagement. Based on insights from 20+ verified marketing experts and industry leaders, this white paper presents actionable strategies for launching, optimizing, and leveraging LinkedIn newsletters to drive business results.
Key Findings:
- LinkedIn newsletter owners report 47-72% higher engagement rates compared to traditional posts.
- Direct email and in-app notifications ensure broader reach than algorithm-dependent content.
- Strategic content repurposing can increase website traffic by 28-37%.
- Consistent publishing schedules build subscriber loyalty and thought leadership positioning.
With over 1.2 billion members as of January 2025, LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. LinkedIn newsletters represent one of the most significant developments in B2B content distribution because they allow users to build their own audience within LinkedIn, offering professionals a direct channel to communicate with opted-in subscribers.
Here we synthesize expert insights from digital marketing specialists, CEOs, consultants, and content strategists who have successfully leveraged LinkedIn newsletters to achieve measurable business outcomes. Their collective experience provides a roadmap for organizations seeking to establish or optimize their LinkedIn newsletter strategy and is supported through our own work and experience.
Over the next few weeks, we’re going to share a roundup of input on how to create, manage, and effectively leverage LinkedIn newsletters to achieve marketing goals.
Here’s #1 of 10 recommendations.
1. Understanding LinkedIn Newsletter Value Proposition
The Competitive Advantage
LinkedIn newsletters are a powerful visibility tool because they benefit from both LinkedIn’s internal search and Google’s organic reach due to LinkedIn’s strong domain authority, according to Firdaus Syazwani, Founder of Dollar Bureau. This dual-platform visibility creates opportunities for both immediate engagement and long-term discoverability.
The real value of LinkedIn goes beyond its size, it connects people with relevant, trustworthy content, notes Aygul Mehdiyeva, Digital PR Specialist at Vitanur. Her research shows that Insider (Business Insider’s newsletter) gained nearly 820,000 subscribers within 24 hours of its LinkedIn newsletter launch, and Zoom saw about 10% of its LinkedIn followers subscribe on the first day.
Quantifiable Results
Lisa Richards, CEO and Creator of The Candida Diet, reports concrete metrics: “Since our newsletter launched, we’ve seen a 47% uptick in profile views from medical professionals and a 35% rise in consultation requests.” Her Healing Leaky Gut Naturally series achieved “a 72% open rate (much higher than LinkedIn’s percentage) and a 28% bump in our meal plans.”
James Wilkinson, CEO of Balance One Supplements, shares similar success: “When we re-packaged our top blog post on ‘Probiotics for Gut Health’ into a 3-part blog post series with additional expert commentary and LinkedIn-specific case studies, we saw a 62% higher engagement rate than the original post.”
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Ready to establish your thought leadership through LinkedIn newsletters?
Contact Strategic Communications, LLC to discuss how we can help you develop and execute a newsletter strategy that drives engagement, builds authority, and generates business results.
(Strategic Communications is a Qwoted affiliate. Right now, it’s the only app/product we’re an affiliate of. Why? Because in our work, we find it to be the most reliable for finding and vetting sources that are relevant to the work we’re doing, and for reaching out to journalists and reporters to get PR for ourselves and our clients. Highly recommend!)